Do you find yourself more distracted than ever?
You’re not alone. In the rapid-fire, hyper-connected, dopamine-driven modern world, harnessing true focus is a rare superpower…
But understanding the subtle mechanics of human attention might just be the most valuable skill in our increasingly distracted world.
Today, we're exploring the extraordinary work of Will Henshall - a guy who doesn't just create music, but deconstructs how sound interacts with our neurological operating system. Will is a a musician, inventor, and entrepreneur who went from writing global #1 hit songs to reverse-engineering human focus like it's a complex guitar solo.
So what happens when a rock star decides brain science is more interesting than guitar riffs? How does a musician become the inventor who helps millions concentrate? What secret sauce turns creative chaos into entrepreneurial magic?
Like many of us, Will describes himself as “unemployable.” But to Will, that can be an advantage: being "unemployable" means seeing opportunities where others see obstacles, whether in music, technology, or business.
Successful entrepreneurs don't get everything right, but they’re relentless: they keep adapting and moving forward.
It's not about talent. It's about seeing the world from a unique and different perspective - and having the guts to build something when everyone else says it can't be done.
In this episode, you’ll discover:
Why different brain types require unique sonic approaches to maintain concentration, especially if you have ADHD
How to choose music to aid focus, flow, and productivity based on your brain type
Why AI and generative art can't replicate the emotional power of live human creativity
And much more…
Connect with Will on his website and check out his new book for male entrepreneurs called Masculine Intelligence.
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What did you think of this episode with Will? Comment below!
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